Conner Newbold | Copywriter + Creative Director

Experience

Director of Brand & Communication at Addium — March 2026 - Present

Addium is a global B2B tech company with product lines serving the food science (AQUALAB) and agriculture (AROYA) industries.

Hired as a copywriter, promoted to director after five years.
Currently leading a ground-up brand evolution across both product lines — developing brand narrative, voice, visual identity systems, and a foundational brand anthem, then aligning executive leadership around a unified story the company has never had.

Senior Copywriter & Creative Manager at Addium — January 2023 - March 2026

Manages in-house creative team, freelancers, and agencies
Maintains creative excellence across multiple tech brands in digital and traditional channels
Orchestrated the successful launch of AROYA GO with a campaign that significantly outperformed industry benchmarks for engagement, watch time, and read time

Creative Copywriter & Content Manager at AQUALAB — ****September 2020 - January 2023

Transformed paid social performance through creative-driven approach, achieving engagement rates 200-1,100% above industry benchmarks
Used targeted creative content to grow brand LinkedIn audience by 350% in under a year
Developed a creative campaign for pharmaceutical market entry that delivered 187% revenue growth in that segment
Directed product launch campaigns that achieved recognition across all major industry media outlets

Copywriter at Signal Theory (2x Ad Age Agency of the Year) — July 2017 - September 2020