Wichita Art Museum

Wichita Art Museum wanted more young attendees.

Research said the demographic they wanted was content to spend the weekend at home – probably binge-watching.

So we spread the word about another low-key way to spend the weekend – all it took was a few tweaks to the mastheads of Netflix’s most popular shows.

The posts got 3x more likes than average, and the museum had lines out the door for several weekends after the campaign ran.

We even recommended art based on audiences’ Netflix history. 

Monet to Matisse Campaign

This exhibition includes nearly 100 paintings by famous artists – Cézanne, Degas, Matisse, Monet, Renoir, Rodin. When WAM got the show on loan, they expected record-breaking attendance. It never came.

When the final two weeks of the loan period came around, they came to us to help boost their numbers before the show left.

These posters went up in creative hubs all over town – coffeeshops, libraries, bookstores and locally owned businesses.

Instead of showing cheap prints, we teased the artwork, aiming to drive people to attend the show in person.